International Conference on Emerging Trends in Social, Business, and Management Science Research

VIT Chennai was established in 2010 and has since become a beacon of excellence in higher education. Spearheaded by Vice President Dr. G. V. Selvam, a pioneering visionary who laid the foundation of VIT Chennai, he is an insightful architect of its evergreen campus and an ingenious leader whose comprehensive vision and mission have shaped its growth. Under his guidance, VIT Chennai has rapidly evolved into a hub of innovation and academic distinction. The leadership team, including Vice Chancellor Dr. V. S. Kanchana Bhaaskaran, Pro Vice Chancellor Dr. T. Thyagarajan and Additional Registrar Dr. P. K. Manoharan, drives its mission of delivering transformative education and impactful research. Strategically located in the capital city of Tamil Nadu, VIT Chennai is a globally engaged, competitive, and research-enriched institution. It proactively addresses industrial, social, economic, and environmental challenges, fostering application-based learning that produces industry-ready professionals.

Known for its cosmopolitan atmosphere, VIT Chennai attracts students from across the globe, fostering a vibrant and multicultural community. Committed to maximizing industrial connectivity and establishing Centers of Excellence in cutting-edge research areas, VIT Chennai enriches technological and managerial human capital through a collaborative and inclusive academic environment. It serves as a platform for intellectual exchange, encouraging the convergence of diverse ideas to drive innovation and learning. Dedicated to societal and industrial advancement, VIT Chennai leverages its resources to benefit the community, supports national knowledge-building initiatives, and fosters international collaborations for mutual progress in research and education. With a clear vision and an unwavering mission, VIT Chennai continues to redefine the landscape of higher education in India and beyond.

Artificial Intelligence has moved from the margins of technological debate to the center of business and society. It is changing how companies compete, how people work and consume, how organizations make decisions, and how new ventures are created. Generative AI, automation and data-driven intelligence are already altering familiar business models, often faster than institutions, markets and people can adapt.

But transformation is rarely just a technological story. The adoption of AI brings questions of leadership, trust, employment, inequality, privacy, ethics and social responsibility. Businesses must learn to innovate with AI while understanding what should, and should not, be delegated to machines. Educational institutions, too, face a similar challenge: preparing people not simply to work alongside intelligent technologies, but to question, interpret and shape their impact.

Against this backdrop, the conference brings together academics, researchers, business leaders, entrepreneurs and practitioners to examine how businesses and societies are being reshaped by technological change. It explores the intersection of business, technology and society, from strategy and innovation to marketing, finance, entrepreneurship, human resources, operations, sustainability and public policy.

The central concern is not whether AI will transform business; that transformation is already underway. The more important question this conference seeks to explore is what kind of transformation we choose to create — one that is innovative and competitive, but also human, responsible, inclusive, and sustainable.

*Fee covers a conference e-certificate, a welcome kit, and lunch for in-person participants. Conference registration fee is non-refundable.

Organizing Committee

Co-Convenors

Advisory Committee